Principal Product Manager - Tech, Sponsored Products and Brands

Company: Amazon
Location: Seattle
Posted on: April 5, 2026

Job Description:

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies - revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This position will be part of the Conversational Ad Experiences team within the Amazon Advertising organization. Our cross-functional team focuses on designing, developing and launching innovative ad experiences delivered to shoppers in conversational contexts. We utilize leading-edge engineering and science technologies in generative AI to help shoppers discover new products and brands through intuitive, conversational, multi-turn interfaces. We also empower advertisers to reach shoppers, using their own voice to explain and demonstrate how their products meet shoppers' needs. We collaborate with various teams across multiple Amazon organizations to push the boundary of what's possible in these fields. As a Principal Product Manager (Tech) for the team, you will define the product strategy for the business, drive appropriate technology choices, lead the way for continuous innovation, and shape the future of e-commerce. This is an opportunity to make a significant impact on the future of the Amazon vision. You will play a pivotal role in driving our team's engineering and operational choices and processes as well as driving alignment with partner business, engineering, and science teams across Amazon on high profile projects that create new experiences for shoppers and advertisers. You will be instrumental in initiating greenfield projects and driving their development through all stages from inception to deployment. - 2 years of end to end product delivery experience - 8 years of technical product or program management experience - Bachelor's degree - Experience with feature delivery and tradeoffs of a product - Experience owning/driving roadmap strategy and definition - Experience leading engineering discussions around technology decisions and strategy related to a product - Experience technical product management - Experience working directly with Engineers on product enhancements - Experience in project management methodologies, business analysis, or process improvement - Experience developing, deploying and managing AI products at scale - Experience in advertising Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 197,900.00 - 267,800.00 USD annually USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually

Keywords: Amazon, Edmonds , Principal Product Manager - Tech, Sponsored Products and Brands, IT / Software / Systems , Seattle, Washington